However, the opposite happened and the tablet category got not only stuck, it went into a significant decline that continues until today quarter after quarter.Īs someone used to Apple’s user experience and ecosystem and that immensely enjoyed the iPad 2, upgrading to a new one was the normal thing to do, no brainer, but for the first time I couldn’t justify the price. The iPod, iTunes, MacBook, and of course, the iPhone and despite all the initial scepticism from analyst and experts (like almost every single new Apple product) about the iPad, it immediately took off, gaining massive popularity, and owning the vast majority of the marketshare, on a category that was expected to present an exponential growth during the following years.
Apple was at its peak of innovation, amazing the world hit after hit. It was the year 2011, the iPad 2 was just released and I got one.
I got a Kindle to replace my old iPad and immediately understood the sales decline of premium tablets
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